We had the good luck of entering into the jam-packed SXSW Interactive session on How to rank on Bing & Google, provided by a panel of online search engine heavy hitters including Danny Sullivan, Founding Editor of Online search engine Land; Duane Forrester, Elder Item Marketing Supervisor, Bing Webmaster Tools, and Matt Cutts, who heads the Webspam team at Google. Some participants may have felt that having Forrester and Cutts on the same panel may lead to a smack down between Google and Bing, but on the contrary, the 2 worked together to offer useful guidance and a healthy dose of humor. They began with this video that explains exactly what SEO is all about.
Then they shared a few suggestions about how one should make website content the active ingredients for an online search engine dish. If you use the ideal components, the online search engine will like you; Use the incorrect ones and you’ll wind up with little to no traffic directed to your website. So exactly what are these wonderful ingredients that online search engine drool over?
Words: Every word you utilize on your website matters. Compose content/copy on your site for human beings, not for search engines. The content needs to relate back to what your website is about and don’t even think about keyword stuffing (packing your website’s text with lots of repeatings of your keywords). If you want to take a look at which keywords are best for your site, use both the Google Keyword Tool and the Bing Keyword Tool.
Tags: As in Meta tags. There are special tags you can contribute to the head area of your webpages which reads by online search engine. Inning accordance with Google, “Meta tags are a fantastic method for web designers to provide search engines with information about their sites. Meta tags can be used to provide details to all sorts of clients, and each system processes only the meta tags they understand and disregards the rest.” Do not skimp on your meta tags. By investing a little bit of time to do them right, your site will benefit in the long run.
Hyperlinks: When you have links entering into your website from other sites, the online search engine consider that with approval, as they see it as a suggestion of great info. Offered, obviously, the connected site is reputable. You need to also consider the words you use in links. Utilizing keywords for links and around them is also a favorable thing in the eyes of the online search engine.
Credibility: Your site can make an excellent track record by producing pertinent material often, and having great incoming links from other respectable sites. By having a steady circulation of new material, search engines are signified to look at your site, when they see the content is useful, that assists acquire SEO credibility.
Insider tip: Did you know if you’re logged into your Google account, you’ll experience a various set of search engine result based upon your browsing history? If you wish to get the “genuine” results, attempt browsing in incognito mode.
Both Forrester and Cutts also advised utilizing the Google or Bing webmaster tools. Both online search engine also offer useful tools to assist you find out more about SEO Essentials.
We hope you discover these components to SEO handy in your mission for much better search engine rankings. What suggestions do you have? Share away in the remarks.